The Best Custom Jewelry Experience!

Custom Jewelry Design and Diamond Setting in Phoenix AZ Custom Jewelry Design and Diamond Setting in Phoenix AZ

Our custom jewelry designs are made in-house for a fast, easy, and brilliant experience.

We begin the process with a consultation session by visiting one of London Gold's 3 locations in ScottsdaleChandler, or Peoria. Our professionals offer top notch service and creative insight which can make the process fun and exciting. After looking over your favorites from our Portfolio of Design Ideas, your own personal sketches, or other ideas we'll sketch, we create some CAD concept renderings of your design for your approval. You can view the design drawings by e-mail or in person.
It is common for us to design custom diamond engagement rings, but the sky is the limit. We've custom designed diamond bands, custom rings, custom pendants, and more! Every piece is unique and special to your taste and personality.
Our jewelers have over 200 years of combined experience and are experts in design, rendering, modeling, stone setting, and polishing! Every location (Scottsdale, Chandler, and Arrowhead) offers custom jewelry design services and can assist you in making your vision a reality!

Come in today and CREATE your dream.



Jonathan T.


Custom jewelry is any piece of jewelry that has been designed to your specifications. At London Gold, we're all about helping you create the perfect piece of jewelry. Whether it's a custom engagement ring or an original necklace, we can help you turn your vision into reality. Our expert jewelers will work with you to ensure that your piece is exactly what you want it to be!

Benefits of Creating Custom Jewelry

Creating custom jewelry is a great way to get exactly the piece you want.

At London Gold, we know everyone has their own style and vision for their jewelry, and our custom design services allow you to take full advantage of this. We'll work with you to create a one-of-a-kind piece that reflects your personality and style.
Benefits of Creating Custom Jewelry

No compromises 

With our custom jewelry services, you can create a truly one-of-a-kind piece of jewelry. No matter what type of jewelry you want, we will work with you to make it exactly what you want. You can choose from an extensive range of materials and designs, and we'll create a unique piece. You will never have to compromise on style or quality when you work with us.

Create something unique

You can have any design you like made into a ring or piece of jewelry that's truly one-of-a-kind. You'll have the opportunity to work with our expert designers to create something special —from the setting of your diamond or gemstone all the way down to the size and shape of your piece.

You choose the style, materials, and size of your piece. 

We offer a wide range of materials and designs to get exactly what you want in your custom piece of jewelry. From gold and silver to platinum and palladium, we have something for everyone. And if you don't see something you like, we can work with you to design something that fits your style perfectly. You can also choose from a wide range of gemstones and diamonds to ensure that your piece is as beautiful as it is unique.

Custom Jewelry Design Process

Creating custom jewelry is an exciting process, and we're here to help you every step of the way. Here's how it works:


To get started, you'll need to speak to one of our designers and jewelers. We'll also need to know how much budget you have available for the piece. Afterward, we will give you a free estimate so you can understand what your custom jewelry will cost.

Initial Design Consultation

We will discuss an initial design consultation and offer some ideas for incorporating your preferences into the piece's overall design. You will then be able to provide feedback on these initial designs and let us know if any tweaks or changes need to be made before moving forward with any additional work on the project. There will be a small down payment before we proceed into the rendering portion of the process. 

Review and Approval

Once we have a good idea of what you'll need, we'll provide a wax model of your custom design. After you review it and approve it, we can move on to our next step. If any changes or adjustments are needed at this point, we can make them immediately.

Design and Production Phase

Once we have finalized all changes from our initial consultation session, we will begin creating a final design based on those revisions and any other requirements (such as gemstones or precious metals, and sizing) that may be specified within this production phase.

Unique Custom Jewelry Design Options

At London Gold, we understand that you're looking for a unique piece of jewelry. That's why we offer the option to create custom jewelry for our customers. We know that you want to express your individuality through your choice of jewelry, and our team is happy to help you do so.
Our custom design options include:


Engraving is one of the most popular ways to personalize your jewelry. Engraving can be used for names, dates or even short messages. It's a great way to let a loved one know how much they mean to you.

Stone selection

Our collection of semi-precious stones can be used to create a piece that is truly unique. You can choose from our wide selection of gemstones and diamonds and find one that fits your style. Our team will help you select the perfect stone for your custom design.

Metal finishing

We have a wide selection of metal finishes that you can choose from. You can opt for a simple polished surface or try something more adventurous with our matte and hammered finish options. We have a wide selection of metals that you can choose from. You can opt for traditional gold or try something more adventurous with our rose gold and platinum selection.

Gemstone selection

We have a large selection of gemstones that you can choose from. You can opt for a traditional diamond or sapphire, but maybe you're looking for something more exotic like amethyst or opal.

Custom Jewelry - FAQs

Our team is dedicated to providing you with a high-quality product that will last for years to come. We take great pride in our craftsmanship and are happy to answer any questions you may have about the process of creating your custom jewelry piece.

How much does custom jewelry cost?

The cost of creating a custom piece varies based on how intricate the design is and how many materials are involved. We can estimate how much your custom jewelry will cost, but it’s hard to give a specific price until we have discussed the design and materials.

How long does custom jewelry take to make?

The time frame for creating a custom piece depends on the complexity of your design. The process of creating custom jewelry is quite extensive and will take several weeks to complete. Depending on the complexity of your piece, it may be ready for pickup in 3 or 4 weeks. The great thing about working with a local jeweler with in-house designers, is that the process is much faster and smoother than companies that send out their custom pieces abroad.