Frequently Asked Questions




We are a family owned and operated jeweler, with the most talented associates and jewelers on our team. Everyone here is passionate about jewelry, about the significance of jewelry in people’s lives, and about delivering the best care, best quality, and best value to customers around the Valley. Our amazing team of associates and jewelers on-site is warm and helpful, and extremely skilled. This is why our jewelry is noticeably better than anything else you’ll find in the Valley.

With over 200,000 happy customers over 40 years, we must be doing something right!

At London Gold, we are proud of over 40 years of success in the valley, providing the community with exceptional jewelry designs, a large selection of diamonds, and unparalleled service. Visit us to discover the experience for yourself. 

London Gold has been repeatedly voted Best of Phoenix & Best of Our Valley from multiple publications. 


We want you to love your London Gold jewelry.  If, for any reason you are not completely satisfied with your London Gold purchase, we provide a 10 day return window for in-store purchases. For online purchases, there is a 15 day return policy.  Read our full policy.

Yes!  London Gold is proud to provide you with our trade-up policy.  Provided that the new diamond jewelry purchase equals or exceeds the trade-in price by at least double the original purchase price.   Here is more information on our trade-up policy.

When ordering a ring, it is common for the size to be a little off. Our in-house jewelers can most likely resize your ring, but keep in mind that certain settings and designs may be more difficult to adjust. Speak with our knowledgeable staff for help with your ring sizing options.

Please note that eternity bands and alternative metals such as tungsten, titanium, ceramic, and cobalt rings have to be ordered or made in the correct size.

Not sure what your ring size is?  Printable Sizing Guide.

At London Gold, we are constantly keeping up to date with the latest technology and trends. Every one of our locations provides custom jewelry services. The ENTIRE design process is done in-house, meaning you are supporting local artisans, and you can visit your unique creation throughout the process. We design, render, cast, and create in Arizona to provide you the ultimate experience in designing a unique peace that you will treasure for years to come!

Our master jewelers have close to 200 years of combined experience, and can set your diamond in a London Gold setting, or in a setting designed by YOU.

The Gemological Institute of America (GIA) is the most prestigious and credible source for diamond and gemstone grading. A GIA diamond certificate will go beyond the 4 C's to indicate the quality of your stone. Not only will your certificate have a unique number, but that number will also be laser inscribed on your diamond's girdle so that you will always be certain that the diamond you have is yours.

The 4 c's stand for Cut, Clarity, Color, & Carat. To learn more about the four C's visit our Diamond Education Page


We often think of a diamond's cut as shape (round, oval, radiant, cushion), but a diamond's cut grade is really about how well a diamond's proportions, symmetry and polish are.

Accoring to GIA, to determine the cut grade of the standard round brilliant diamond – the shape that dominates the majority of diamond jewelry – GIA calculates the proportions of those facets that influence the diamond’s face-up appearance. These proportions allow GIA to evaluate how successfully a diamond interacts with light to create desirable visual effects such as:

  • Brightness: Internal and external white light reflected from a diamond
  • Fire: The scattering of white light into all the colors of the rainbow
  • Scintillation: The amount of sparkle a diamond produces, and the pattern of light and dark areas caused by reflections within the diamond

White gold rings can yellow over time as the rhodium wears off. If you bring in your jewelry every 6 months for a clean & check, we will be able to let you know if your jewelry needs rhodium treatment. Avoid using creams/lotions or other chemicals while wearing your jewelry to help keep its brilliant shine longer. 

Yes! We provide one of the largest selections of clarity enhanced diamonds in the valley. You can search our selection, or visit us to see their magnificence in person.  Not sure what clarity enhanced diamonds are, please visit our clarity enhanced page.

Many of our clarity enhanced diamonds come with an EGL (European Gemological Laboratory) certificate. You will be provided with the certificate to take home upon purchasing your diamond. 

Yes! Visit us in any of our three locations (Scottsdale, Chandler, Arrowhead) and our knowledgeable staff can prepare an appraisal for your jewelry.

Insuring your jewelry will give you peace of mind. We have arranged for Jewelers Mutual Insurance Group to offer insurance for your jewelry.  Fill out a no obligation application.

Jewelers Mutual includes: 

  • Worldwide coverage against loss, theft, damage, and mysterious disappearance that often goes beyond standard homeowners insurance and warranties
  • Flexibility to work with the jeweler of your choice in the event of a claim
  • Repair or replacement with same kind and quality should your piece ever need it
  • Protects against loose stones while they are set by your jeweler
  • Affordable rates and flexible deductible options
  • Certified (GIA) gemologists on staff whose passion and specialty is jewelry


Scottsdale | Chandler | Arrowhead 

Your experience begins from the moment that you enter any of our three stores, and immediately become a valued guest. Once inside you’ll see display cases glistening with Arizona’s finest and largest collection of high quality diamonds, gemstones, gold and platinum settings, and other jewelry. You’ll also get the unique experience of seeing our on-site expert craftsmen busy designing and creating exquisite jewelry for people who want something custom-made and unique. Courteous professional staff will always be available to answer questions and assist you. Expert staff gemologists are also on site to thoroughly explain every aspect of a diamond and other gemstones to help you make the right choice about your jewelry. At London Gold, we understand the magnitude and sentiment that goes into each jewelry purchase.



You will always receive the best value at London Gold, because all of our diamonds are imported directly from international sources and based on relationships that have been developed over many years. This benefits you in two ways:

1.The "middle-men” and their mark-ups are eliminated so you realize the best possible value; and

2. We have direct access to the finest diamonds and largest selection, so your choices are virtually unlimited!



Whatever your jewelry interests and needs, you will always be satisfied at London Gold, where we proudly offer affordable luxury at prices that are always better than a sale!

London Gold