Frequently Asked Questions

Our master jewelers have close to 200 years of combined experience, and can set your diamond in a London Gold setting, or in a setting designed by YOU.

White gold rings can yellow over time as the rhodium wears off. If you bring in your jewelry every 6 months for a clean & check, we will be able to let you know if your jewelry needs rhodium treatment. Avoid using creams/lotions or other chemicals while wearing your jewelry to help keep its brilliant shine longer. 

Yes!  London Gold is proud to provide you with our trade-up policy.  Provided that the new diamond jewelry purchase equals or exceeds the trade-in price by at least double the original purchase price.   Here is more information on our trade-up policy.

Insuring your jewelry will give you peace of mind. We have arranged for Jewelers Mutual Insurance Group to offer insurance for your jewelry.  Fill out a no obligation application.

Jewelers Mutual includes: 

• Worldwide coverage against loss, theft, damage, and mysterious disappearance that often goes beyond standard homeowners insurance and warranties
• Flexibility to work with the jeweler of your choice in the event of a claim
• Repair or replacement with same kind and quality should your piece ever need it
• Protects against loose stones while they are set by your jeweler
• Affordable rates and flexible deductible options
• Certified (GIA) gemologists on staff whose passion and specialty is jewelry

Yes! Visit us in any of our three locations (Scottsdale, Chandler, Arrowhead) and our knowledgeable staff can prepare an appraisal for your jewelry.

Yes! We provide one of the largest selections of clarity enhanced diamonds in the valley. You can search our selection, or visit us to see their magnificence in person.  Not sure what clarity enhanced diamonds are, please visit our clarity enhanced page.

The 4 c's stand for Cut, Clarity, Color, & Carat. To learn more about the four C's visit our Diamond Education Page

We often think of a diamond's cut as shape (round, oval, radiant, cushion), but a diamond's cut grade is really about how well a diamond's proportions, symmetry and polish are.

Accoring to GIA, to determine the cut grade of the standard round brilliant diamond – the shape that dominates the majority of diamond jewelry – GIA calculates the proportions of those facets that influence the diamond’s face-up appearance. These proportions allow GIA to evaluate how successfully a diamond interacts with light to create desirable visual effects such as:

• Brightness: Internal and external white light reflected from a diamond
• Fire: The scattering of white light into all the colors of the rainbow
• Scintillation: The amount of sparkle a diamond produces, and the pattern of light and dark areas caused by reflections within the diamond

When ordering a ring, it is common for the size to be a little off. Our in-house jewelers can most likely resize your ring, but keep in mind that certain settings and designs may be more difficult to adjust. Speak with our knowledgeable staff for help with your ring sizing options.

Please note that eternity bands and alternative metals such as tungsten, titanium, ceramic, and cobalt rings have to be ordered or made in the correct size.

Not sure what your ring size is?  Printable Sizing Guide.

The Gemological Institute of America (GIA) is the most prestigious and credible source for diamond and gemstone grading. A GIA diamond certificate will go beyond the 4 C's to indicate the quality of your stone. Not only will your certificate have a unique number, but that number will also be laser inscribed on your diamond's girdle so that you will always be certain that the diamond you have is yours.

We want you to love your London Gold jewelry.  If, for any reason you are not completely satisfied with your London Gold purchase, we provide a 10 day return window for in-store purchases. For online purchases, there is a 15 day Free return policy.  Read our full policy.

We are a family owned and operated jeweler, with the most talented associates and jewelers on our team. Everyone here is passionate about jewelry, about the significance of jewelry in people’s lives, and about delivering the best care, best quality, and best value to customers around the Valley. Our amazing team of associates and jewelers on-site is warm and helpful, and extremely skilled. This is why our jewelry is noticeably better than anything else you’ll find in the Valley.

With over 200,000 happy customers over 40 years, we must be doing something right!

At London Gold, we are proud of over 40 years of success in the valley, providing the community with exceptional jewelry designs, a large selection of diamonds, and unparalleled service. Visit us to discover the experience for yourself. 

London Gold has been repeatedly voted Best of Phoenix & Best of Our Valley from multiple publications.

Many of our clarity enhanced diamonds come with an EGL (European Gemological Laboratory) certificate. You will be provided with the certificate to take home upon purchasing your diamond.