Price Match Guarantee

If you find a better price in the USA on an identical diamond, we will beat it!
Our goal is to offer you the highest quality, independently lab-certified diamonds at the lowest price.
Did you find an excellent price on an independently lab-certified diamond somewhere else?
If you believe you have found the same diamond, or a similar independently lab-certified diamond, at a better price anywhere in the United States, we will not only match the price, but we will also do our best to give you a better price.
London Gold will try to offer you a better price on any legitimate offer for an independently lab-certified diamond in stock, available from any USA competitor, on an identical or similar certified diamond. It is at London Gold’s sole discretion to determine whether an independently lab-certified diamond is of identical quality.
London Gold is able to match or beat the price on virtually any independently lab-certified diamond offered in the USA. We will always do our best to beat the price of an identical, independently lab-certified diamond.
If the diamond is not identical but is similar, we will try to find an independently certified diamond to meet your needs.
We will match an independently lab-certified diamond on a “like for like” basis from our large diamond inventory.
Diamonds are compared by:
Cut, Quality, Polish, Symmetry, Color, Clarity (position and type of inclusions taken into consideration), Fluorescence, and Lab Certification.
The diamond price quote must be:
In print, with a copy of the grading report OR available on the web, showing full diamond details.
Ask London Gold to do a diamond comparison for you.
We ask that you supply a written quote, including a copy of the grading report or access to current web information on the diamond for price comparisons.
The diamonds that we are comparing must be available for purchase at the time of comparison.
London Gold recommends viewing a diamond before you buy!