Navigation
- Home
- Diamonds
-
Diamonds
- Diamond Shapes
-
Diamonds / Diamond Shapes
- Diamond Resources
-
Diamonds / Diamond Resources
- Shop All Diamonds
-
Diamonds / Shop All Diamonds
-
- Engagement Rings
-
Engagement Rings
- Ring Styles
-
Engagement Rings / Ring Styles
- Design Your Ring
-
Engagement Rings / Design Your Ring
- Shop All Engagement Rings
-
Engagement Rings / Shop All Engagement Rings
-
- Wedding Bands
-
Wedding Bands
- Bands
-
Wedding Bands / Bands
- Shop Wedding Bands
-
Wedding Bands / Shop Wedding Bands
-
- Designers
-
Designers
- Designers
-
Designers / Designers
-
- Yael Designs
- I. Reiss
- Beverley K
- Ascencio Designs
- CrownRing
- ArtCarved
- Bulova
- London Gold Designs
- Sophia by Design
- Frederick Goldman
- Doves
- Daniella Lehavi
- Designs by Hera
- Herco
- Rembrandt Charms
- Isadora
- Honora
- Meira T
- Lunaria
- Gallery Designs
- Gravity
- Estate Jewelry
- Reva
- 14 Facets
- Rolex Pre-Owned Watches
- Kir Collection
- Tacori
- Torque
- Triton
-
- Jewelry
-
Jewelry
- Jewelry
-
Jewelry / Jewelry
- Shop Jewelry Collection
-
Jewelry / Shop Jewelry Collection
-
- Gift Guide
-
Gift Guide
- Gift Guide
-
Gift Guide / Gift Guide
- Shop Gift Guide
-
Gift Guide / Shop Gift Guide
-
- About Us
-
About Us
- About us
-
About Us / About us
- Our Services
-
About Us / Our Services
- Explore London Gold
-
About Us / Explore London Gold
-
- Contact Us
Your Account
Our Locations
Scottsdale
10441 N Scottsdale Rd
Scottsdale, AZ 85253
(Map)
Store Hours
| Mon | 10:00 AM - 7:00 PM |
|---|---|
| Tue | 10:00 AM - 6:00 PM |
| Wed | 10:00 AM - 6:00 PM |
| Thu | 10:00 AM - 6:00 PM |
| Fri | 10:00 AM - 6:00 PM |
| Sat | 10:30 AM - 5:00 PM |
| Sun | Closed |
Chandler
3100 W Chandler Blvd.
Chandler, AZ 85226
(Map)
Store Hours
| Mon | 10:00 AM - 7:00 PM |
|---|---|
| Tue | 10:00 AM - 7:00 PM |
| Wed | 10:00 AM - 7:00 PM |
| Thu | 10:00 AM - 7:00 PM |
| Fri | 10:00 AM - 7:00 PM |
| Sat | 10:00 AM - 5:00 PM |
| Sun | Closed |
Arrowhead
7311 W Bell Rd
Peoria, AZ 85382
(Map)
Store Hours
| Mon | 10:00 AM - 7:00 PM |
|---|---|
| Tue | 10:00 AM - 6:00 PM |
| Wed | 10:00 AM - 6:00 PM |
| Thu | 10:00 AM - 6:00 PM |
| Fri | 10:00 AM - 6:00 PM |
| Sat | 10:00 AM - 5:00 PM |
| Sun | Closed |
Out-of-State
10441 N Scottsdale Rd
Scottsdale, AZ 85253
(Map)
Store Hours
| Mon | - |
|---|---|
| Tue | - |
| Wed | - |
| Thu | - |
| Fri | - |
| Sat | - |
| Sun | - |
Search Diamonds
Click On Diamond Icon 
To View In 360°
DIAMONDS:
Scientifically speaking, the round brilliant cut diamond, designed with 57-58 facets, has the most sparkle. Of course, because each diamond is unique, it is still important to take a look at the individual diamond to evaluate its sparkle.
Round brilliant cut diamonds look larger than other cuts, largely because much of the diamond’s surface area is captured in the circular shape. Elongated cuts, including oval, emerald, and marquise cut diamonds also make for a larger looking diamond.
Diamond color is actually a reference to a diamond’s lack of color, and the less color a diamond has, the higher its color grade. Colorless diamonds are graded D, E, or F. Near-colorless diamonds are graded G-J.
Diamonds need to be cut into a faceted shaped stones from their rough natural state. First, the selected area must be separated from the rough diamond, either by cleaving, or by using a diamond saw or laser. Next, two diamonds are set onto opposite-spinning axles to grind the diamond into its shape in a process known as bruiting or girdling. Finally, the stone is polished to brilliant perfection.