About Us

Diamond Jewelry & Engagement Ring Store in AZ



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Our team is enthusiastic about beautiful jewelry and we are always keeping an eye out for the latest trends, best value, and jewelry innovations.

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We are a group of perfectionists who know the importance of paying attention to the finest details in order to get the best results.

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We enjoy collaborating with you to create beautiful and exclusive custom designs (in-house!) so that the jewelry you have is jewelry that you love.

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We are committed to ethically sourced diamonds and materials, and as a local business, take our responsibility to give back to the community seriously.


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We are a bunch of romantics. We cherish our clients, and we love that we get to be a part of your life celebrations.

We are a family owned and operated jeweler, with the most talented associates and jewelers on our team. Everyone here is passionate about jewelry, about the significance of jewelry in people’s lives, and about delivering the best care, best quality, and best value to customers around the Valley. Our amazing team of associates and jewelers on-site is warm and helpful, and extremely skilled. This is why our diamond engagement rings and diamond jewelry is noticeably better than anything else you’ll find in the Valley in Phoenix and Scottsdale.

With over 200,000 happy customers over 40 years, we must be doing something right!