• Scottsdale
  • Arrowhead
  • Chandler

How Do I Sell My Gold?

At London Gold we know that our customers want to be an integral part of the process of selling their gold. During the gold evaluation, you meet with a friendly and knowledgeable representative who will show you the step-by-step process. We weigh and test the items in front of you so that you can see everything that is happening. We are proud that our process is completely transparent and honest. No appointment is necessary, so just drop by anytime during our regular hours and we will pay you top dollar for you gold or silver. Prices are near their all-time highs so take advantage today!

When you arrive, we will test and weigh your gold in front of you and pay on the spot for your gold!

What Do I Need To Bring?

All you need to bring is a valid government-issued ID (one with your photo) and the precious metals you want to sell!

What Are Our Policies?

1.By law, you must show proper government issued identification: Driver’s License, Passport, Indian Status Certificate, or Residence Card.

2.You must be at least 18 years of age

3.Stolen merchandise will never be considered. We will notify the police if we are aware that you attempt to sell stolen goods.

4.We keep detailed records of all transactions. You will be required to sign a form stating that you are the lawful owner of the items you are selling, and that they are neither stolen nor the proceeds of crime.

What Items Do You Buy?

Gold Jewelry


Scrap Gold

Estate Lots

Gold Watches

Rolex Watches


Gold & Silver Coins

East Indian & Asian Gold

Gold & Silver Bars

Dental Gold

White Gold



And more!

How Does It Work?

At London Gold, we recognize that Gold is the most valuable and sought after precious metal in the world. Testing the purity and value of any precious metal is crucial to verify the true value of any item.

At London Gold we test your items so you feel comfortable with the content and purity of your items and so that you can make an informed decision on whether to sell your pieces.

Gold is usually alloyed with other metals such as silver, copper, platinum or nickel to make it harder. Gold alloys are measured by karats. A karat is a unit equal to 1/24 part of pure gold in an alloy. In other words, 24 karat gold is pure gold, while 18 karat gold is 18 parts gold to 6 parts other metal.


As you arrive at London Gold, you will be greeted in a friendly manner by one of our buyers. There is typically little or no wait.

Sorting by Karat

The first thing we do is sort out items that are clearly not gold or silver. To do this we use a super strong Earth Magnet. The reason we use this is because gold and silver are not magnetic. This helps us quickly sort out some imposters. However, there are many non-valuable metals that are also non-magnetic, so this test is by no means the end.

The second step in sorting involves checking for stamps. Many stamps are visible to the naked eye but a number are stamped on the tiny posts of earrings or are too worn down to make out. In this case we use a jeweler’s loop which gives 10x magnification. Stamps tell you what the item is sold as and is a fairly reliable way of identifying the gold purity. However, it is not rare to find an item stamped as one purity that is not even gold!


There are several steps and processes to determine the value of gold and the purity. Some testing is fairly simple and can be done in the comforts of your own home, while others use acids and complex equipment.

We’ve taken the time to briefly outline and describe some of the steps taken to test gold and silver.

1.Hold a magnet near the item. If the magnet attracts the gold piece, then there are other metals mixed in the gold and it is not pure.

2.Acid testing is a common practice when testing gold. Place a small drop of hydrochloric or sulfuric acid on the item. If the gold begins to dissolve, then there is some other type of metal mixed with the gold.

Having the ability to test the purity is crucial for anyone involved in buying or selling gold or silver. A jewelry item that is stamped 10k, 14k or 18k does not necessarily mean it contains that type of gold. Fakes do exist in the gold market..

Occasionally a lower quality of gold may be stamped with a higher grade marking, or other times it may not be gold at all, but rather layered with gold in such a way that it is not immediately apparent that it is plated At London Gold, our testing is explained and verified to each and every client and customer.

Scratch Testing

Scratch the item on a smooth black acid testing stone. Next to item’s mark, items that are confirmed to be 10k, 12, 14, are scratched as well. A small drop of acid is placed on the stone along the scratch marks. If the item is the same karat or higher, the color of the scratch mark for the item will appear the same as the mark from the confirmed piece.

18K acid can be applied to the scratch on the stone. Any gold that is less than 18K will disappear in less than 30 seconds. Gold that remains on the stone is 18K or higher.


Once all the items have been sorted by karat, we begin weighing the items on a scale. The scale is calibrated ask to have it recalibrated if you like. Our scale will show you the true weight of your items in grams. Typically we weigh all items identified at a particular karat together but can also weigh individual items for you.

If items have stones or inserts we will subtract the estimated weight of those stones. We assess the rough size and number of stones in the items and subtract this weight from our estimate. If your diamonds or gemstones are large enough to have significant resale value , we will pay for these stones as well! Please click here to read about our diamond buying services.


Our prices are based on the current market price of gold and silver Your payout is based on the purity (karat) and the weight of your items. We will provide our estimates to you and you will select which items you would like to sell. There is no commitment on your part.

Some large items may not be solid gold or silver. These items are tricky as they can be thickly plated, filled with weights or something of the like. A final test before payment may be required by the buyer to confirm the item is not fraudulent. This can involve cutting the piece and damaging the piece beyond repair. We will ask you before these types of tests. Essentially we have agreed to pay the quoted price if the item is not fraudulent. If you do not wish to have the test performed on your item, we will be happy to return it to you, but will not be able to purchase the item.

Do You Pay Extra For Appraised Jewelry?

Most appraisals are formulated for insurance valuations, all of our purchase prices are based on current prices of gold, silver, platinum and diamonds at a wholesale level. Your appraisal is helpful in evaluating the jewelry and special consideration is given for unique and classic piece for estate resale. With today’s high gold prices, there has never been a better time to sell . Most of our customers are surprised by the value of their jewelry items.

London Gold would like to thank you for your business and hope we have helped clarify what to expect when you choose sell your Gold. If you have the time, we encourage you to shop around. We expect you to find us to be the most honest and upfront gold buyer with the highest payout for your gold and silver – guaranteed. Should you have any further questions, don’t hesitate to call a location near you.

As one of the Phoenix Metro area largest gold buyers, we have served thousands of customers. Our goal is to provide the best service and payouts, and to earn your repeat business and referrals. We encourage you to research the prices offered by other gold buyers. We have not found any that exceed ours. Drop in a London Gold store today for your free, no-obligation assessment.

The whole process normally takes 10-20 minutes but can take longer depending on the type and amount of items you have.

We are fully licensed precious metal buyers, A+ Rated on the Better Business Bureau, have 35+ years in the valley. We also specialize as a jewelry buyer for Silver, Rolex watches and diamonds.

We purchase diamonds certified by the Gemological Institute of America (GIA), the American Gem Society (AGS) and the European Gemological Laboratory (EGL). We also buy diamonds over one carat that were perhaps inherited, and are not certified.

London Gold also purchases diamond stud earrings, diamond pendants, diamond necklaces, and all diamond jewelry. At London Gold, we know that selling old diamonds can be a very private and emotional experience. Whatever your reason may be for selling your old diamonds, London Gold respects your privacy and offers the highest level of professionalism.

Sell Us Your Estate Jewelry

Previously used jewelry items are considered estate jewelry. You can now sell estate jewelry with London Gold Jewelers. We are a premium estate jewelry buyer, and there is nothing that we won't consider. If you have something that you are not sure about, bring it in and have one of our experienced appraisers put a value on it.

When you sell estate jewelry in the Phoenix metro area with us, we will give you the highest possible value for your items. Nobody knows vintage gold, silver, diamond jewelry like we do, so you can be sure you will receive the best, and most accurate valuation available. If you are not satisfied, we encourage you to compare us to another estate jewelry buyer in the area, because our prices are extremely competitive. We'll thoroughly examine the finest details of your pieces, from design, to maker, and where it was made. We know each piece is unique and individual, and as such, we measure each item accordingly. It doesn't matter if your jewels are vintage, antiques, contemporary, diamond, gold, precious gems, we're always prepared to give you the best deals. For estate jewelry buyers in the Phoenix metro area who will give you the best return on your most treasured objects, you can put your trust in London Gold Jewelers.

At London Gold Jewelers you get the peace of mind that your jewelry is in safe hands and it has been assessed for its true value by certified and trained professionals. We evaluate your fine Estate jewelry for its workmanship and desirability and not just its scrap value as most other jewelers do. You can be assured that you will get the maximum payout for your jewelry when you come to us to sell it. You will receive a price quote before the sale is concluded. Selling jewelry has never been easier.

We Buy Estate, Antique Jewelry and signed Designer Jewelry:

Georgian Jewelry, Edwardian Pieces, Antique Jewelry, Victorian, Tiffany, Boucheron, Coco Chanel, Chaumet, David Webb, Verdura, Bulgari Pieces, Platinum Jewelry, Gold, Estate, Mauboussin, Signed pieces, Blackamoor, Buccellati, Seaman Schepps, Winston, Art Deco, Cartier, and more. Come in today.Don't let those pieces of jewelry given to you years and years ago clutter up your room anymore, when you can exchange them for cash.

Fine estate jewelry and watches are refurbished so your treasures can be passed on.

Whatever your reason for wanting to sell your old jewelry London Gold respects your privacy and offers the highest level of professional, friendly and courteous service.

If you have questions about the value of your jewelry, diamonds, or watches please don't hesitate to ask. The more you learn about your jewelry, the better for both of us. Because the more you know as a seller, the easier it is to recognize us as the most knowledgeable buyer in the business.

Sell Your Rolex Watch

If you are thinking about selling your Rolex watch, there are a few things you need to know about what we look for when buying pre-owned Rolex watches. First of all, the tightness of the band is important. A Rolex watch with a tighter, like new band will always bring more than the same Rolex watch with an older looking, stretched out, looser band. The condition of the dial is important too, an original dial is always worth more than a refurbished dial, even if the original dial is not in pristine condition.

Original Rolex parts are one of the things we look for when we buy a Rolex watch. Add-on non-Rolex bezels, dials, and other accessories will not help you get the best price when you sell your pre-owned Rolex watch. London Gold looks for original and authentic Rolex watches.

When selling your Rolex watch, it's important to know the material from which it was constructed. London Gold is looking for all Rolex watches in platinum, stainless steel, two-tone, white or yellow gold, and 14k or 18k gold. We pay extra for the original Rolex box and papers. Yes, you read this correctly. For those of you who would like to sell your Rolex and had the diligence to keep the original box and papers, you can receive extra money.

Tips for Selling Your Diamonds

I have an appraisal. Will that be the price offered to buy my diamond ?
Appraisals are usually created by a specialist for insurance or other purposes. And, to some extent, they represent one appraisers opinion of the diamond. The actual cash value which we will offer you to buy diamonds will likely differ from the appraised value.

Does a certified Diamond sell for more than a non-certified diamond?
Certification can be helpful in the diamond buying process, but certification, in and of itself, does not increase the value of a diamond.

How long does it take to receive my payment?
Our professional diamond buyers make on-the-spot transactions. You'll receive payment immediately, if the transaction is in person.

Would my diamond be worth more if I obtained a appraisal for it?

Generally, no. An appraisal does not change the diamond's characteristics, and is usually a "replacement" value to insure against a loss. Thus, most appraisals give a maximum retail value, which may not be accurate at the time of sale (due to market conditions, for example). Our buyers do their own expert assessment, and try to give the highest possible appraisal. The price of obtaining the appraisal would be more than the theoretical value increase, if any, of the same diamond without certification.