We begin the process with a consultation session by visiting one of London Gold's 3 locations.
Our professionals offer top notch service and creative insight which can make the process fun and exciting.
After looking over your favorites from our Portfolio of Design Ideas, your own personal sketches, or other
ideas we'll sketch or create some CAD concept renderings of your design for your approval. You can view
the design drawings by e-mail or in person.

If the piece is to be cast, and most are, we then create a wax model. We do this by using a combination of
our Gemvision Revo 4 Axis mills, Perfactory 3-D rapid Prototyping machines and hand carving to create the
perfect blend of artistry and detailed perfection.

Wax Model Viewing

Once completed, you can view your model to see if it is exactly what you're looking for. If not, we will make
adjustments , and we are never offended if the wax does not turn out as you expected. We will work with you
until we get it exactly right. Waxes for viewing during the Design process may be larger than the final product.
For instance, the stone setters need extra material to be able to set stones, so bezels and prongs look heavier
and taller in wax form, but are brought down to size after the stones are set.

Once the design has been approved, the model is now set for casting.
We cast most pieces here in our in-house casting facility.
By designing & manufacturing virtually all of our pieces in house, we're able to keep our prices low, too!

We always hand set each stone, detailing all areas to near perfection. We never cast stones in place, an
inferior technique used to mass produce low quality jewelry. Compare to see our attention to fine detail
and craftsmanship.

The production process includes adding texture and detailing if requested. Before quality marking, we double
and triple check all details of the design to ensure all instructions have been meticulously followed, the
design is well executed and all craftsmanship is top notch. Most projects are in process for 3 to 6 weeks
from consultation to completion. In order for a piece to be started, and for the estimate to be agreed to by
both parties, a 50% deposit must be taken on the piece.

We want your design meeting to be relaxing, fun and inspiring. Our ultimate goal is to create a piece of jewelry that
we can all be proud of, and have a fun time doing it!

We truly love designing and creating fine jewelry, and we promise to pay extra time and attention to ensure that everything
is just right! Whether you know exactly what you want or have absolutely no clue…we listen to understand each client‘s tastes
and look at each project as a fun challenge to create a unique and beautiful work of art. If your piece will have a
gemstone, we will often start the process by helping you choose the perfect one for you. We stock hundreds of fine quality
gemstones and diamonds.